In Q4 2025, a 4-property hotel chain based in Lima deployed Cierra AI voice agents for their group bookings and corporate travel outreach. This is what happened.
The Challenge
The hotel had a database of approximately 8,000 corporate contacts who had either stayed before or inquired in the past 24 months. Their 3-person sales team was reaching out manually — maybe 40–50 contacts per day, per rep — and consistently missing follow-up windows on warm leads. Weekend and holiday inquiries went unanswered for 48–72 hours.
The Deployment
Cierra deployed an AI agent trained specifically for hospitality outreach, with full knowledge of all 4 properties, corporate rate negotiation scripts, PMS integration, fluent Peruvian Spanish, and automatic handoff to a human sales manager for group bookings over 10 rooms.
The Results (First 30 Days)
- 8,400 outbound calls made in 30 days (vs. ~3,600 with the human team)
- 847 qualified leads generated and passed to the sales team
- 312 confirmed bookings — a 40% increase over the same period the previous year
- Zero missed leads during weekends and holidays
"We were skeptical that an AI could represent our brand properly in Spanish. After hearing the first call recordings, we were convinced. The AI sounds professional, handles questions well, and our corporate clients appreciated the prompt follow-up." — Sales Director
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