By 2026, Gartner predicts that 70% of all customer interactions will involve some form of AI assistance. For LATAM businesses, this isn't a distant forecast — it's happening right now, and the window to gain a competitive advantage is closing fast.
What the Forecast Actually Means
When Gartner says "AI-assisted interactions," they include: fully automated AI calls and chats, AI-assisted human agents with real-time suggestions, AI-driven qualification before human handoff, and post-interaction AI analysis and CRM updates.
LATAM is Behind — and That's an Opportunity
AI adoption in LATAM sales and customer service is significantly behind North America and Europe. This means the technology is proven and battle-tested in other markets, and companies in LATAM that adopt now will have a significant first-mover advantage over their local competitors.
The Industries Moving Fastest
- Financial services and fintech — lead qualification, loan pre-screening
- Real estate — property inquiries, viewing scheduling
- Healthcare — appointment booking, insurance qualification
- Education — enrollment funnels, course inquiries
- Hotels and tourism — booking assistance, upsell campaigns
What You Should Do Right Now
Start with your highest-volume, most repetitive sales process — typically outbound cold calling or post-form follow-up — and deploy AI there first. Measure the results for 30–60 days, then expand.
The time to start is now. Book a free demo and we'll show you exactly where AI fits in your sales process.