Before deploying an AI voice agent, every business needs to understand its data privacy obligations. This is especially important in LATAM, where multiple overlapping frameworks apply depending on your market.
Key Regulations That Apply
Peru — Ley N.º 29733: Requires informed consent before collecting personal data, registration of data banks with the ANPD, and compliance with ARCO rights (Access, Rectification, Cancellation, Opposition).
Argentina — Ley 25.326: Requires explicit consent for data processing, strong security measures, and cross-border transfer restrictions.
EU GDPR: Applies if you serve EU-based customers or use EU-based data processors. Requires legal basis for processing, data minimization, and breach notification within 72 hours.
What This Means for AI Voice Agents
- Call recording: Must be disclosed at the start of each call
- Personal data processing: Name, phone number, and information shared during the call constitutes personal data
- CRM storage: Data must be protected and accessible only to authorized personnel
How Cierra Ensures Compliance
- All calls begin with a mandatory disclosure statement
- Call data is encrypted in transit and at rest
- Data is never shared with or sold to third parties
- Clients can request data deletion at any time
Questions about data compliance? Talk to our team — we work with legal advisors across LATAM to ensure every deployment is fully compliant.