When businesses consider AI sales agents, the first question is usually about cost. Let's do the math honestly — including all the costs that often go uncounted when hiring human sales reps in Peru and across LATAM.
The True Cost of a Human Sales Rep
- Base salary: S/2,000/month (~$530 USD)
- Social contributions (Essalud, AFP, etc.): ~$80/month
- Training and onboarding: ~$200–500 one-time
- Equipment and licenses: ~$50/month
- Management overhead: ~$100/month equivalent
- Total monthly cost per rep: ~$760–800 USD
Hidden Costs That Compound
- Turnover: 50%+ annual in LATAM — each departure costs 1–3 months in recruitment and retraining
- Inconsistency: Performance varies by mood, time of day, and experience level
- Availability: ~8 hours/day, 5 days/week — covering only 24% of the week
- Sick days: Average 8–12 days per year in Peru
What Cierra AI Costs
One Cierra AI agent subscription costs $675/month — a flat rate with no hidden costs. This includes onboarding, up to 10 simultaneous calls, 24/7 availability, call recording, analytics, CRM integration, and support.
The Productivity Comparison
One Cierra AI agent replaces the outbound calling capacity of 3–5 human Tier-1 reps, at a fraction of the combined cost. At 120+ calls per day vs. 50–80 for a human, the AI handles more volume with perfect consistency.
When Human Reps Still Win
AI is not a replacement for all sales roles. Complex negotiations and strategic relationship management still require human judgment. The winning formula: AI handles Tier-1 outreach and qualification, humans focus on closing qualified leads.
Want to calculate the ROI for your team? Talk to us and we'll run the numbers together.